ACA, along with Association of Creative Communications Agencies (A2C) and the Institute of Communication Agencies (ICA), negotiated the first-ever Internet and New Media Agreement with the Union Des Artistes, finalizing it in April 2016.

The agreement establishes:

  • A new performers’ remuneration model that distinguishes between production rates and usage fees for commercials
  • Hourly rates specific to a performers’ function
  • Usage fees reflective of audience size, location (territory) and language in which the commercial is played
  • An ability to “move over” INM commercials to television by simply paying performers their respective television rate
  • Unrestricted use of “stock footage” material in INM productions

View a version of the agreement

Have a question?

For more information about this publication or to access our confidential advisory services on this or related topics, please contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109