In an era of accountability and media fragmentation, some targeting makes sense. But like adding salt to a dish, too much is as bad as too little.
It’s easy to get targeting wrong: The researchers at the Ehrenberg-Bass Institute have done extensive research into the best targeting techniques.
You are invited to join our exclusive seminar with Dr. Rachel Kennedy – available only to ACA members – who will showcase the institute’s award-winning research into Brand segmentation, reveal the little-known traps of targeting, and provide guidelines for getting targeting right.
Date: August 17, 2022
Time: 3:30 – 5:00 p.m. ET
NOTE: This is a live webinar and will not be recorded; this invite is not transferrable.
For members only:
Presenter: Professor Rachel Kennedy, Associate Director, Ehrenberg-Bass Institute for Marketing Science
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Dr. Rachel Kennedy, Associate Director, Ehrenberg-Bass Institute
Dr. Kennedy is one of the founding members of the Ehrenberg-Bass Institute. She has been involved in a wide variety of market research projects and has educated thousands of marketers and senior leaders around the world on what marketing science can teach us, and what it means for growth.
Dr. Kennedy has been recognized as one of “Advertising’s Big Thinkers” by the Advertising Association (UK) and ranks globally in the top one percent of advertising researchers. She has been awarded a number of prestigious awards, including the Incorporated Society of British Advertisers (ISBA), for a paper which best increases understanding of the way in which advertising works.
Dr. Kennedy is a regular speaker on the global stage, including Cannes Lions, Advertising Research Foundation (ARF) and WARC events, and has presented to and worked with many of the world’s biggest brands on implementing evidence-based practice.