Events

October 25, 2019

Marketing to the New Mainstream

With an aging population and stagnant birth rate, immigration has become the source of growth for Canada. By the year 2036, Canada’s multicultural consumers will represent 34% of the population while some urban centers across the country will reach over 80% with South Asians, Chinese and Filipinos quickly becoming the “visible majority”.

Description

With an aging population and stagnant birth rate, immigration has become the source of growth for Canada. By the year 2036, Canada’s multicultural consumers will represent 34% of the population while some urban centers across the country will reach over 80% with South Asians, Chinese and Filipinos quickly becoming the “visible majority”.

Diversity is no longer a buzzword, but a business imperative and brands are taking notice. As Canada becomes increasingly diverse, it’s the stories of ethnic and new immigrant communities that are not only changing the face of Canada, but also changing the face of marketing, media and advertising.

Join us for an all-star lineup of speakers and panelists that will change the way you think about marketing in a multicultural world.

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Registration

Date: Friday, October 25, 2019
Time: 8:30 a.m. – 11:30 a.m.
Place: Corus Quay, 25 Dockside Drive, Toronto, Ontario, M5A 0B5

Complimentary to ACA members / $99 for Non-Members

Register Now (members)

Register Now (non-members)

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.

Agenda

8:30 a.m.
Registration & Continental Breakfast

9:00 a.m.
Presentations

11:00 a.m.
Wrap up and networking

Note: Agenda subject to change.

Speakers

Information to come.

Partners & Sponsors

Strategic Partners

Events

October 1, 2019

Supported Event

Marketing Evolution: C-Suite Summit 2019 and Gold Medal Presentation at the Strategy Awards

Join us on October 1 to explore the ideas and challenges most relevant to senior marketing executives in 2019. From the expanding role of the CMO, to corporate reorganization and its impact on marketing, the C-Suite Summit is an opportunity for senior executives to learn from and network with each other.

ACA members receive a 20% discount on tickets. Contact Davina Wong, Director, Membership, to receive the discount code.

Marketing Evolution: C-Suite Summit

Join us on October 1 to explore the ideas and challenges most relevant to senior marketing executives in 2019. From the expanding role of the CMO, to corporate reorganization and its impact on marketing, the C-Suite Summit is an opportunity for senior executives to learn from and network with each other.

Learn More

Strategy Awards + Gold Medal Award Presentation
Get inspired by Canada’s most impactful marketing ideas and celebrate Shannon Hosford, MLSE CMO, as she receives the 2019 Gold Medal Award.

Learn More

 

ACA members receive a 20% discount on tickets. Contact Davina Wong, Director, Membership, to receive the discount code.

Date: October 1, 2019
Place: Arcadian Court, 401 Bay Street, Simpson Tower, 8th floor, Toronto, ON M5H 2Y4

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.