Webinars

June 2, 2020

Why Ethnic? Why Now? Reshaping Growth Opportunities Amongst Ethnic Consumers Amid COVID-19

Canadians are adapting to the new realities of social distancing, working from home, managing finances, and unprecedented unemployment. As a result, new shopping trends and buying behaviours are emerging, influenced by recent retail developments. But what about ethnic consumers? Are they doing anything different?

It has never been more important for businesses, non-profits and government agencies to understand ALL consumers and more importantly, how to engage with them. This becomes increasingly important as many businesses re-open and the economy tries to rebound.

In this one-hour webinar, Ethnicity Matters and Cultural IQ will share findings…

For members only:

Register Now

Canadians are adapting to the new realities of social distancing, working from home, managing finances, and unprecedented unemployment. As a result, new shopping trends and buying behaviours are emerging, influenced by recent retail developments. But what about ethnic consumers? Are they doing anything different?

It has never been more important for businesses, non-profits and government agencies to understand ALL consumers and more importantly, how to engage with them. This becomes increasingly important as many businesses re-open and the economy tries to rebound.

In this one-hour webinar, Ethnicity Matters and Cultural IQ will share findings from a recently completed study covering consumer opinion on how ethnic Canadians are coping and responding to COVID-19. Specifically, you will learn where the future opportunities may lie once this pandemic is finally behind us.

Topics include:

  • Grocery shopping habits and preferences
  • Impact of online shopping by category
  • Purchase intent of high value items
  • Food preferences ordered at restaurants
  • Delayed purchases due to COVID-19
  • Consumer attitudes and sentiment shift amid the pandemic
  • Perception ratings of industry / government response to COVID-19
  • Media consumption habits

Presenters: Howard Lichtman, Partner & Co-founder, Ethnicity Matters and Edward Der, Head of Research and Insights, Cultural IQ
Date: Tuesday, June 2, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Edward Der

Edward Der, Head of Research & Insights, Cultural IQ

Edward Der is a marketing professional with 15 years experience in transforming research data into strategic and actionable insights. His guiding principle is to truly understand consumer motivation and to be the “voice of the consumer”.

Previous research and insights work engagements include KPMG, Delvinia Interactive, Fresh Intelligence, Purolator Courier and IPSOS-ASI.

His professional portfolio experience consists of a wide breadth of categories such as telco, financial, transportation, entertainment, real estate, travel & leisure, government, retail and all types of consumer packaged goods.

Edward was educated at McMaster University in Hamilton, where he holds a Bachelor of Commerce degree along with a Creative Advertising Diploma from Seneca College in Toronto.

 

Howard Lichtman

Howard Lichtman, Partner & Co-Founder, Ethnicity Matters

Howard Lichtman is a co-founding Partner of Ethnicity Matters. Prior to Ethnicity, Howard was the President of The Lightning Group and Executive Vice President of Marketing Communications at Cineplex. He is also responsible for all of the marketing, programming and sponsorship for the Taste of the Danforth. He served as the CMO of the Ethnic Channels Group- Canada’s largest distributor of Ethnic Channels from home. He created the American Express Front of the Line program, transformed cinemas from just movie theatres to media outlets with launch of screen advertising and has sold the largest sponsorship to live theatre in history – $15 million to Amex, Pepsi and Labatt.

Howard is Juris Doctor and MBA, and has taught a course at Ryerson on How to Launch an e-Business. He is an angel investor in the Interior Design Show, Sensibill, NXM Labs, DotHealth, MediSeen, LifeWire, Geogram, My Broker Bee, Halvana and NISE Technologies. In addition, he is a member of the Schulich School of Business Global Management Program’s “Devil’s Advocate” Panel. He also serves as a Judge of The Global Hult Competition. He has served on numerous non-profit Boards, including as the Vice Chair of the Board of the Ontario Science Centre. Howard currently serves on the Board of Governors of Exhibition Place. He is also very active with the Schulich School of Business.

 

Webinars

May 26, 2020

Scenario Planning Through COVID-19: How to Plan for the Future Consumer

COVID-19 has created a wave of disruption in the world and consumer behavior is no exception. This insightful session will introduce you to a scenario planning approach that will allow you to plan for success in light of the unknown…

For members only:

Register Now

COVID-19 has created a wave of disruption in the world and consumer behavior is no exception. This insightful session will introduce you to a scenario planning approach that will allow you to plan for success in light of the unknown.

Even though we are slowly starting to see economies re-open, the impact of COVID-19 has barely begun. Long after physical distancing is over, we expect to see unprecedented disruptions to consumer behavior. And your brand needs to be ready to reintroduce itself to consumers living in this new, pandemic-age.

Presenters: Ryan Hughes, Senior Director, Strategy and Nicole Stanhope, Manager, Strategy, T1 Agency
Date: Tuesday, May 26, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Ryan Hughes
Ryan Hughes, Senior Director, Strategy, T1 Agency
Closing in on almost two decades of connecting ideas, entrepreneurs, and businesses with consumers, Ryan has written strategies for start-ups, political campaigns, and global brands. During his time client-side, he worked on businesses that were both locally and internationally managed, and in a variety of sectors including health science. As the leader of T1 Strategy in Toronto, he leverages this perspective in guiding creative and brand strategies that help deliver on key results and objectives for clients.
 

Nicole Stanhope
Nicole Stanhope, Manager, Strategy, T1 Agency
Across almost a decade of agency experience, Nicole brings a diverse background to the Strategy Group at T1. A passionate consumer strategist and data junky, Nicole is a holistic thinker with a keen sense of human behaviour and the ability to spot the next big thing. At T1, Nicole is responsible for client strategy and manages the internal business planning and innovation.

 

Webinars

May 21, 2020

How To Plan For Recovery

Hear from the experts at Tulipe who have rich business continuity planning experience. They have developed an actionable rebound planning process that can supply you with tools and solutions to help your organization meet the new world head on and thrive…

For members only:

Register Now

Hear from the experts at Tulipe who have rich business continuity planning experience. They have developed an actionable rebound planning process that can supply you with tools and solutions to help your organization meet the new world head on and thrive.

Learn what you need to do to develop and implement a high-level recovery plan and why you need to do it now.

Presenters: Mathieu Ouellet, Founding Partner and President and Marc Trudeau, Founding Partner, Tulipe
Date: Thursday, May 21, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 


Mathieu Ouellet, Founding partner, President
An accomplished marketing, strategy, and business development professional, Mathieu has 20 years of experience that spans North America, Europe, and Asia. His achievements include several major initiatives to help companies change their business models, implement innovative growth strategies, and expand intelligently. Mathieu studied international management and finance at Concordia University and holds an MBA from the Rotterdam School of Management.

 


Marc Trudeau, Founding partner
Over the last three decades, Marc has held several executive positions in the business strategy, innovation development, relational marketing, and customer data analytics and application fields in the airline and customer loyalty sectors. He also worked in close collaboration with Mathieu on the development of new and innovative business models. He is an HEC and McGill University graduate with a background in international marketing, finance, and management policy.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.