Webinars

February 8, 2021

Understanding the Multicultural Opportunity in 2021 and Beyond

Can you afford to ignore over a million potential new customers that were not in Canada last year – not to mention an existing addressable segment that is equivalent in size to the population of Quebec?

This session will feature the latest Vividata research on South Asian and Chinese consumers in Canada…

For members only:

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Can you afford to ignore over a million potential new customers that were not in Canada last year – not to mention an existing addressable segment that is equivalent in size to the population of Quebec?

This session will feature the latest Vividata research on South Asian and Chinese consumers in Canada. It will also provide insights into how the pandemic has changed marketing to these communities, drawing from Ethnicity Matters’ proprietary research.

Some of the topics that will be covered include:

  • The changing face of Canada, including new government policies and trends
  • The importance of language and culture in multicultural outreach
  • Traditional, digital and ethnic media habits
  • Tips on where ethnic consumers over-index

Presenters: Howard Lichtman, Partner & Co-founder, Ethnicity Matters and Rahul Sethi, Director of Insights, Vividata
Date: Monday, February 8, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Howard LichtmanHoward Lichtman, Partner & Co-Founder, Ethnicity Matters

Howard Lichtman is a co-founding Partner of Ethnicity Matters. Prior to Ethnicity, Howard was the President of The Lightning Group and Executive Vice President of Marketing Communications at Cineplex. He is also responsible for all of the marketing, programming and sponsorship for the Taste of the Danforth. He served as the CMO of the Ethnic Channels Group- Canada’s largest distributor of Ethnic Channels from home. He created the American Express Front of the Line program, transformed cinemas from just movie theatres to media outlets with launch of screen advertising and has sold the largest sponsorship to live theatre in history – $15 million to Amex, Pepsi and Labatt.

Howard is Juris Doctor and MBA, and has taught a course at Ryerson on How to Launch an e-Business. He is an angel investor in the Interior Design Show, Sensibill, NXM Labs, DotHealth, MediSeen, LifeWire, Geogram, My Broker Bee, Halvana and NISE Technologies. In addition, he is a member of the Schulich School of Business Global Management Program’s “Devil’s Advocate” Panel. He also serves as a Judge of The Global Hult Competition. He has served on numerous non-profit Boards, including as the Vice Chair of the Board of the Ontario Science Centre. Howard currently serves on the Board of Governors of Exhibition Place. He is also very active with the Schulich School of Business.

Rahul SethiRahul Sethi, Director of Insights at Vividata

As the Director of Insights at Vividata, Rahul spends a lot of time looking at numbers. He uses various data analysis methods to uncover stories about Canadians that lie within Vividata’s extensive databases. He is always in search for stories to tell and for better ways to tell them; whether through data-visualizations, infographics, articles, reports, or through simple data reporting tools.

Rahul’s background is in communications. He holds an Honours B.A. in Communications and Information Technology, and an M.A. in Creative Writing. For over a decade, Rahul has lectured in various communications and data analysis related courses at the University of Toronto, he is a frequent guest lecturer in marketing and research related courses at colleges and universities across the GTA, and he is often called upon to provide insights into consumer behaviours and attitudes for client presentations and industry webinars.

 

Webinars

February 3, 2021

State of Creativity: Trends That Will Influence Storytelling in 2021

As the business world continues to adapt to political and pandemic pressures, marketers must shift their strategies and communications on a dime to stay relevant.

'State of Creativity' is an engaging presentation revealing and contextualizing emerging…

For members only:

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As the business world continues to adapt to political and pandemic pressures, marketers must shift their strategies and communications on a dime to stay relevant.

‘State of Creativity’ is an engaging presentation revealing and contextualizing emerging trends that represent the future of storytelling. Katherine, Monica and Jeanine will offer ideas on how to use insights to drive content marketing opportunities for brands.

Globe Content Studio is the content marketing division of The Globe and Mail. They elevate brands and drive business results through premium journalistic storytelling.

Presenter: Katherine Scarrow, General Manager, Monica Bialobrzeski, Creative Lead, and Jeanine Brito, Interactive Design Lead, Globe Content Studio
Date: Wednesday, February 3, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Katherine Scarrow, General Manager, Globe Content StudioKatherine Scarrow, General Manager, Globe Content Studio

Katherine leads the production and execution of content marketing programs at The Globe and Mail. In her role, she uses the power of storytelling to help clients like President’s Choice, HSBC, Telus, Nespresso and Amazon connect with audiences and drive results. Prior to this, she was the editor of the Report on Small Business. She holds an MBA from Ivey Business School.

Monica Bialobrzeski, Creative Lead, Globe Content StudioMonica Bialobrzeski, Creative Lead, Globe Content Studio

Monica oversees visual strategy and storytelling across podcasts, video, articles and more. She brings expertise in creative strategy, production and direction from her working stints across Canada and Europe in agencies, media and production houses. She’s worked with clients such as Adidas, Loblaws, Spotify, ASICS, Lincoln, Audible, and Canadian Tire.

Jeanine Brito, Interactive Design Lead, Globe Content StudioJeanine Brito, Interactive Design Lead, Globe Content Studio

Jeanine leads art direction and design for on- and off-platform storytelling. Her background in fashion communication and magazine production can be seen in her concept-driven approach to design.

 

Events

February 2, 2021

The Most Influential Brands in Canada 2020 : Truth and Tendencies

Join ACA, Globe Media Group, Ipsos and Publicis as we release the results of the 2020 Ipsos Most Influential Brands study.

Influence doesn't happen by accident. This exclusive, by-invitation-only event for brand marketers will unveil key highlights from over 100 brands evaluated in the study and provide a retrospective on how brands have evolved in the last decade. Following the rankings, we'll have a keynote address and moderated panel showcasing some of Canada's most compelling brands.

Register Now

#IpsosMIB10

Description

Join ACA, Globe Media Group, Ipsos and Publicis as we release the results of the 2020 Ipsos Most Influential Brands study.

Influence doesn’t happen by accident. This exclusive, by-invitation-only event for brand marketers will unveil key highlights from over 100 brands evaluated in the study and provide a retrospective on how brands have evolved in the last decade. Following the rankings, we’ll have a keynote address and moderated panel showcasing some of Canada’s most compelling brands.

#IpsosMIB10

Registration

Date: February 2, 2021
Time: 11:15am – 2:00pm EST
Place: Virtual

Register Now

Let others know you’ll be attending by sharing on social: #IpsosMIB10

Agenda

11:15 am EST
Event opens

11:30 am EST
Opening Remarks from Andrew Saunders, Chief Revenue Officer, The Globe and Mail

11:40 am EST – Session One
Most Influential Brands 10 Year Retrospective and Reflection on an Atypical Year presented by Steve Levy, Chief Client Officer, Ipsos

12:25 pm EST – Session Two
Keynote Address with Raja Rajamannar, Chief Marketing & Communications Officer and President – Healthcare Business, Mastercard

1:00 pm EST – Session Three
Panel Discussion – How Brands Have Evolved in the Last Decade

Panel moderator: Andrew Bruce, Publicis

Panelists:

  • Shannon Hosford, Chief Marketing Officer, MLSE
  • Eva Salem, VP Marketing, Canadian Tire
  • Joel Scales, Senior VP Marketing, Jamieson Wellness
  • Lisa Mack, Head of Marketing Communications, Mobility Brands, TELUS

2:00 pm EST
Closing Remarks from Ron Lund, President, ACA

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.