Webinars

December 16, 2021

Attracting Tomorrow’s Investors: How Data-Driven Segmentation Powered Direct-to-Consumer Acquisition

In this webinar, learn how Qtrade – with help from Environics Analytics and Qtrade’s agency King Ursa – embarked on a data-driven journey, including client segmentation that resulted in the identification of new (and different) audiences, optimized media targeting and creative strategy, and ultimately, incremental client growth and increased profitability for its online brokerage business.

In the highly competitive, crowded and dynamic online brokerage sector, Aviso Wealth’s Qtrade required a focused, cost-effective strategy to deliver new, profitable clients to its platform. Up against competitors with significantly larger budgets, Qtrade also needed to be highly targeted and creative in its advertising efforts.

In this webinar, learn how Qtrade – with help from Environics Analytics and Qtrade’s agency King Ursa – embarked on a data-driven journey, including client segmentation that resulted in the identification of new (and different) audiences, optimized media targeting and creative strategy, and ultimately, incremental client growth and increased profitability for its online brokerage business.

Presenters: Brian McOstrich, SVP & CMO, Aviso Wealth Inc., Evan Wood, Executive Vice President & Practice Lead, Financial Service, Environics Analytics, Joanna Mcfarlane, VP, Media and Analytics, King Ursa and Kristine Black, Group Business Director, King Ursa
Date: Thursday, December 16, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Brian McOstrich, Aviso Wealth Inc.Brian McOstrich, SVP & CMO, Aviso Wealth Inc.

Brian joined Aviso Wealth in the fall of 2018. As Chief Marketing Officer he is accountable for brand, marketing, and corporate communications as well as digital marketing and user experience for all of Aviso Wealth’s lines of business, including online brokerage and digital wealth, asset management, correspondent and institutional, and dealer services. Brian has over 25 years’ experience in the financial services industry. Prior to joining Aviso Wealth, he held executive and senior management roles with some of Canada’s leading wealth management firms. Brian is a recipient of the Chartered Marketer professional designation granted by the Canadian Marketing Association and holds a BA from the University of Toronto.

 

Evan Wood, Environics AnalyticsEvan Wood, Executive Vice President & Practice Lead, Financial Service, Environics Analytics

Evan is a senior executive with 30 years of experience in client management, business strategy, marketing analytics and operations. Evan leads the Financial Services practice area and works with Environics Analytics’ (EA) clients and strategic partners to help solve their key business challenges with data-driven consumer insight and location intelligence. This includes leveraging clients’ first-party data in combination with EA’s databases (including big data) to better understand and profile customers, quantify the market potential, locate high-value prospects and activate the insights across the enterprise, including in digital and traditional media. Prior to Environics Analytics, Evan held senior roles worked in a variety of professional environments, from Fortune 500 companies to start-ups. He is bilingual (English/French), has an MBA from Thunderbird/ASU and undergraduate degree in Political Science from Queens University.

 

Joanna McFarlaneJoanna Mcfarlane, VP, Media and Analytics
Joanna is a seasoned data-driven marketer, heading up King Ursa as VP of Media & Analytics and overseeing the media, analytics and data science teams. She believes that the most effective advertising is grounded in data, and uses her background in data collection, governance and optimization to help inform on business decisions and creative work for her partners.

 

Kristine BlackKristine Black, Group Business Director
Kristine is a Group Business Director at King Ursa, with over 10 years experience in traditional and digital advertising for global brands within both the B2C and B2B world. She propels the brands and companies she works with forward through award-winning work that drives growth, builds awareness and shifts perceptions. She is seasoned in brand development, connections planning, and building integrated communications campaigns.

 

Webinars

December 14, 2021

Toward Diversity & Representation at Every Stage of the Creative Process

Diversity and representation efforts are on every marketer’s mind these days and everyone is looking for ways to improve.

Last week the ACA released Diversity & Representation: Guide to potential areas for bias in the creative process, to help marketers eliminate bias from each of the 12 stages of the creative process…

For members only:

Register Now

Diversity and representation efforts are on every marketer’s mind these days and everyone is looking for ways to improve.

Last week the ACA released Diversity & Representation: Guide to potential areas for bias in the creative process, to help marketers eliminate bias from each of the 12 stages of the creative process.

From creative briefing to strategic insights and localization to media placement, the Guide identifies where bias can occur and proposes questions that can be used as a litmus test at every stage. It also includes best-in-class examples of campaigns from around the globe meant to inspire.

In this webinar ACA’s President & CEO, Ron Lund, will take us through the guide one stage at a time. He will offer additional examples of creative work that aren’t available in the guide to further highlight these 12 stages.

Presenters: Ron Lund, President & CEO, ACA
Date: Tuesday, December 14, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Ron LundRon Lund, President & CEO, ACA

Ron Lund accepted the President and CEO position at the ACA following a rich marketing and advertising career that encompassed both client and agency perspectives.

In addition to various marketing positions at tier-one packaged goods companies, he honed his advertising skills at FCB and Grey Advertising. He later went on to assume the role of President at several Weston Foods companies.

A solid understanding of the industry, coupled with acumen in management, has enabled Ron to effectively build relations with industry and government bodies, bring the voice of marketers to government and execute initiatives that meet the needs of ACA’s Board of Directors and general membership.

Ron has significantly enhanced the role of the ACA within the advertising industry with initiatives that include overseeing the development of numerous information, education and best practice studies and by taking a leadership role on government and industry issues that directly impact advertiser’s ability to advertise cost-effectively.

Ron serves on the Boards of the World Federation of Advertisers and Advertising Standards Canada.

 

Webinars

December 7, 2021

3rd Annual Canadian Advertisers and Marketers Survey: Investing for Post-Pandemic Brand Success

This webinar will share the results of our 3rd annual survey on marketing and advertising trends in Canada. It will include what brands have prioritized in the second year of the pandemic and how they are preparing for new challenges and investing in the future.

For members only:

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Earlier this year, the ACA and Brandspark International partnered on our 3rd annual survey on marketing and advertising trends in Canada. This webinar will share the results of the survey, including what brands have prioritized in the second year of the pandemic and how they are preparing for new challenges and investing in the future.

Answers to big questions will be revealed, including:

  • Did advertisers increase media spend and messaging and what is planned for 2022?
  • What strategies are brands prioritizing for continued growth?
  • Has focus shifted on building brand trust and introducing innovation to the market?

Presenters: Philip Scrutton, VP of Shopper Insights, Brandspark International
Date: Tuesday, December 7, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Philip Scrutton, Brandspark InternationalPhilip Scrutton, VP of Shopper Insights, Brandspark International

Phil joined Brandspark in 2009 where he directs research for Brandspark Shopper Insights and Marketing Services. Phil works to uncover insights that will help clients win with shoppers and grow their business, and anchors the Brandspark consumer award programs in credible research methodologies. In addition to custom research work for clients in multiple consumer goods industries, Phil leads annual syndicated studies including the Canadian Shopper Study, American Shopper Study, Ecommerce Shopper Study, and the Advertisers & Marketers Survey.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.